THE ICONIC LOVE

Permata55 Longchamp celebrated the launch of its largely awaited Longchamp x Robert Indiana Collection at a spectacular event held at its Fifth Avenue Flagship on Thursday, October 26, which brought together the glowing worlds of fashion and art.

In addition to special guest appearances by Rachel Brosnahan, Elle Fanning, and Lucy Hale, and a performance by Mia Moretti, attendees had the chance to engage with the new collection through interactive rudiments similar as the occasion to write love letters on themed cards and an elevated print moment, all while enjoying specialty amalgamations, small mouthfuls, and especially curated gift bags featuring an exclusive silk headband from the collection.

The collection pays homage to Robert Indiana’s iconic workshop embedded in the different nature of love and all of its varying feelings and showcases his suggestive LOVE artwork in a range of mesmerizing colorways across colorful product immolations.

The full capsule will be available in Longchamp points of trade and online atLongchamp.com on October 31.

Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high- profile artists, shutterbugs, contrivers and creatives.

Notable attendees included Rachel Brosnahan, Special Guest and Actress; Elle Fanning, Special Guest and Actress; Lucy Hale, Special Guest and Actress; Mia Moretti, Special Guest DJ and Musician; Coco Rocha, Model; Lexi Wood, Model; Olivia Ponton, Model; Eva Marisol Gutowski, Musician; Sophie Delafontaine, Longchamp Creative Director; Jean Cassegrain, Longchamp Global CEO; Paul Lorraine, Longchamp CEO and President of North America.

https://www.longchamp.com/en/en/maison-longchamp/editorials/article-robert-indiana.html