Celebrating the 25th anniversary of Fendi’s bag

This time, Fendi celebrated the Baguette’s 25th anniversary with a special show during New York Fashion Week. It’s the first fashion show ever to be devoted to a bag, or more directly, a” Baguette” – as Carrie Bradshaw so earnestly corrects her bushwhacker in the memorable coitus and the City swiping scene( in season’s three’s ‘ What Goes Around Comes Around ’, vented in 2000).

The Birthstone( named after the also svelte French chuck
, also carried under- arm) made its first appearance in Fendi’s afterlife/ downtime 1997 show. Conceived by Silvia Venturini Fendi – granddaughter of the house’s authors – under the cultural directorship of Karl Lagerfeld, the bag was a departure from the minimalist, large totes of the Nineties. Its fine size was a little impracticable – decadently so – and it was developed in a conversationalist- pleasing multifariousness of homestretches, from textured hair to intricate embellishments, inspired by the developer’s grandmother’s collection of 1920s and 1930s bags. And, front and centre, was Fendi’s interlocked FF ‘ Zucca ’ button – constructed by Lagerfeld in 1965 and soon to come a lamp for Noughties logomaniacs.

Not everyone at the house was a Baguette addict, but Venturini Fendi persisted and for three times, this little bag sat nestled beneath the arms of a many forward- allowing fashion suckers. That was, until the turn of the renaissance and the coitus and the City effect.

It seems applicable that 25 times after Fendi’s iconic bag was released, it should return to the megacity synonymous with the show that made it notorious. The Baguette was virtually a fifth cast member, appearing upon Carrie Bradshaw’s arm in colorful guises, including pink sequins, brown snakeskin, toffee- hued leather and, unforgettably, that shimmering, violet paillette bag that was unceremoniously snared( along with Carrie’s cherished Manolos). Samantha indeed purchases a fake Birthstone – an arbitrator of bad luck in occasion ‘ coitus and Another City ’, when she gets thrown out of Hugh Hefner’s manse after an altercation with a Playboy Bunny, who’s carrying the real interpretation of the bag.

According to Sarah Jessica Parker( who was, of course, present on the frontal row at this weekend’s show, and hasco-designed a new capsule collection of Rhinestones), Fendi was one of the first brands to advance products to coitus and the City’s costume developer Patricia Field.” Once Fendi lent us particulars, everyone was willing to do so,” she writes in Rizzoli’s 2012 Fendi Baguette book.”( It) was a defining moment for us.” And just like that, the Fendi Baguette was immortalised as an object to be coveted and carried – the first It- bag, faithfully worn by the likes of Paris Hilton, Julia Roberts, SJP( in real life, too) and Elizabeth Taylor( who possessed 18), and creating waiting lists at department stores( unheard of, at the time).

Whatever happed to the grandiloquent sequinned Birthstone? The coitus and the City bushwhacker may have made off with the 1999 original, but happily, Fendi issued it in 2019 – complete with an accompanying videotape, in which SJP utters Carrie’s fabulous bon mot,” Oh, this is n’t a bag, it’s a Birthstone” – and again in early 2022, after its gem in SATC spin- off, And Just LikeThat.However, it’s presently available forpre-order at Fendi online and sometimes comes up for resale onpre-loved platforms, If you did n’t catch this limited- edition the last three times.

For those not partial to sequins, there are plenty further restrained duplications to choose from, both new andpre-loved. The Baguette has been reimagined in denim, oil and shearling, enveloped in ensigns and exaggerated with flowers, and now comes in a family of sizes – including the teeny, bitsy ‘ Nano ’, which functions as both a charm and( veritably) impracticable bag – with divisible long strips in leather and chain.

At the show this weekend, which was a creative collaboration between Kim Jones and special guest developer Marc Jacobs, it was seen in every possible replication – a heavily stretched interpretation on the arm of Kim Kardashian on the frontal row, a bitsy interpretation around the neck of Bella Hadid on the catwalk( created in cooperation with jewellery house Tiffany & Co).

There’s a Birthstone for every kind of collector. The handicraftsman may choose to DIY their own with a special tackle, which comprises plain cotton Birthstone and embroidery tools, for customisation. For the art nut, there are theultra-limited-edition designs conceited
up by Damien Hirst and Jeff Koons – both auctioned in aid of A shot to Save the Earth in 2010 but immortalised in Rizzoli’s forenamed( and more readily available) Fendi Baguette book. Meanwhile, the scent freak will appreciate the ‘ FendiFrenesia ’ – special, scent- invested Rhinestones made in collaboration with perfumer Francis Kurkdjian. With the scent lasting three times and the last drop wharf in 2020, there’s still time – albeit a small window – to smell your veritably own Birthstone, if you can find one alternate- hand.

Just like its blunt, carbier kinsman, the Baguette bag has come a classic – with the exception of a many times in the medial 2000s and early 2010s, when petite shoulder bags temporarily fell out of fashion and Rhinestones floated around eBay at dramatically cut prices. Those who invested also will be reaping the benefits now; prices have dramatically spiked since 2019, thanks to Fendi’s reissues and Y2K nostalgia, with celebrities and influencers including Gigi Hadid, Zoe Kravitz, Lucy Williams and Caro Daur all spotted wearing both new andpre-loved performances of the Baguette. And Gen Z’s TikTok- fuelled Noughties obsession shows no sign of waning; the#fendibaguette hashtag presently has over17.9 million views on the platform. With that in mind, as well as Rebag’s estimations that new Rhinestones carry between 95 and 135 per cent of their retail value on the resale request, it seems that Carrie was correct the Birthstone is n’t just any bag. It’s one worth investing in.

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