Created by Philippe Cassegrain in 1993 after he returned from his trip to Japan, the Le Pliage( “ to fold ” in French) was inspired by the art of origami, and it incontinently came a megahit for its featherlight foldable design. Fast forward to moment, the bag is the brand’s best- dealing item, with numerous different duplications launched over the decades.
To celebrate its well- loved icon, Longchamp is uniting with mischievous trades publication Toiletpaper — created and produced by Maurizio Cattelan and Pierpaolo Ferrari — on a capsule of Le Pliage totes that will warrant a double take. “ We try to construct, to make life not boring, ” says Cattelan, artist andco-founder. Ferrari, shooter andco-founder, adds, “ We try to use the canons of the contemporary moment, which helps us to surprise people. We want to help them see what’s girding them from a different perspective. For this collaboration with Longchamp, we wanted to play with the canons of French icons and the Maison so that they come alive again. Each image can be seen from multiple different points of view — there is n’t just one communication. ”
Comprising five sportful designs in a bright and pictorial colour palette( that includes delicacy pink, sky blue and sun unheroic), the line- up highlights the Gallic icons — the birthstone, the French bulldog, the leather pipe and Longchamp’s hand sprinting steed totem — that’s streamlined with the creative brace’s original images. The result? A fun and sportful collection that combines art, fashion and pop- culture references with a cure of humour.
The original images can be set up blessed on the recycled polyester oil Le Pliage trip bag, handbag, tote bag and poke, so anyhow of the occasion, you ’ll be suitable to convey along a fun piece with you. Accessories including cowhide leather keychains and a ingrained silk strip complete the capsule.
The Longchamp x Toiletpaper collection will be available in- stores and online from July 18.