Kim Se- jeong appointed Longchamp’s new brand ambassador in Asia

The songster and actress has gained legions of suckers across Asia for her lively, down- to- earth personality, boasting further than nine million followers on her Instagram account@clean_0828. With her natural warmth and sparkle, Se- jeong was the ideal choice to embody the energy and authenticity of Longchamp.

Both the brand and Se- jeong expressed their joy and excitement about the collaboration.

“ We’re pleased to drink Kim Se- jeong to the Longchamp family, ” comments Sophie Delafontaine. “ Not only is she an exceptionally talented pantomime, but her joy and energy make her great to be around. As for modelling, she was a complete natural — authentically at ease in front of the camera and astonishingly photogenic. ”

“ The fact that Longchamp and I’ve much in common means that I feel agitated, rather than pressured. It’s an honour to unite with Longchamp, which to me epitomises the style of the Parisienne, and I feel we can maximise the relationship by playing to our strengths and parallels, ” says Se- jeong, who’s facing the Longchamp Spring/ Summer 2023 crusade in Asia.

Se- jeong first gained fashionability after appearing by Produce 101 – Mnet’s girl group survival show, debuting as a member of a girl groupI.O.I after finishing in alternate place.

After ending her one- time contract inI.O.I, she also came a member of another girl group under Jellyfish Entertainment called Gugudan. They disbanded in 2020. presently, she’s active as a solo artist and actress; taking part in colorful successful dramatizations.

The 26- time-old South Korean megastar shot to transnational elevation as the womanish lead of K- drama Business Offer — the SBS romantic comedy series rated as one of the most popularnon-English shows on Netflix in 2022. Her amusement chops were also well recognised, winning the Stylish Actor Award in 2022 at Asia Artist Awards( AAA).

The Longchamp Spring/ Summer 2023 crusade starring Kim Se- jeong will break across Asia frommid-February 2023. illustrations were shot in Seoul in the presence of Creative Director Sophie Delafontaine.

Se- jeong models crucial aesthetics from the season’s ready- to- wear collection, characterised by its bold combinations of colours, prints and accoutrements . These aesthetics are accessorised with Longchamp’s star bags, in particular the new Box- gallop in natural oil and leather or eye- popping delicacy- pink.